Stop fighting the system.
Let your team cook.
House is the operating system for ecommerce email agencies. The clients, the work, the people, the knowledge, and the decisions—connected.
We believe an agency’s best work comes from its people. Their ideas. Their taste. The care they bring to a relationship. The things that make one team different from another.
Give that team a system built around its work, with the context close at hand and AI to help carry it forward. Make more room for what only they can bring.
Explore the whole HouseOne agency. Everything connected.
A sales handoff starts the relationship. A deliverable brings together a person, a deadline, and an SOP. Capacity and economics inform the next commitment. Homi helps with the context it is allowed to use.
01Homi
Homi connects all.
The best thing AI can do for an agency is give its people more room to be themselves.
Copywriters write. Designers design. Account managers build relationships. Homi works with the context your agency already holds: clients, deliverables, published knowledge, and permitted conversations. It helps the work around the work move forward.
With you. For you.
A recap becomes a next step.
- You
- “The welcome email is ready for design.”Cedar Goods · Welcome series
- Homi
- A proposed update, ready to reviewSee the stage and deadline changes. Apply them when you are ready.
A useful draft needs something to draw on. Published SOPs and trainings give Homi the agency’s way of working.
Follow the knowledge into the work02Sales
Keep the conversation with the deal.
The story of a client starts before kickoff. We believe that story should travel with them.
A promise made on a sales call matters to the person planning the first month. Keep the emails, call context, and next steps with the opportunity. When the deal is won, Hand off links or creates the client in House.
Cedar Goods · From conversation to client
Keep the promise in view.
- Conversation
- A welcome-series refreshThe opportunity holds the people, conversation history, and next follow-up.
- Handoff
- A starting point for deliveryThe won deal becomes a client relationship. Homi can draft the context bundle.
The salesperson’s context becomes something the account manager can review as the brand enters onboarding.
Meet the client after the handoff03Clients
Make room for the relationship.
An account manager’s attention belongs with the client. The context should be ready when they need it.
Client owners, links, service details, calendars, and recorded calls sit around the same relationship. Onboarding makes the next steps visible. Health signals show what needs a closer look. The brand portal gives clients a place for their onboarding and published work.
Cedar Goods · The relationship
A clear beginning. An attentive middle.
- Onboarding
- Waiting on ClientThe brand can answer its questions and upload its files in the portal.
- Health
- Watch · An overdue milestoneA reason to look closer, alongside the work and the people responsible.
A health signal can point back to late delivery. The account manager can open the work and understand the next step with the team.
Follow the relationship into delivery04Projects
The calendar is the heart of it.
We believe clarity is a creative advantage. Give people the context, then give them room to do the work.
A deliverable belongs to a real client, a plan, and a team. Move between personal, pod, and client views without rebuilding that picture. Briefing, copy, design, and launch have their own milestones. The relevant SOP stays in the How section.
Cedar Goods · Welcome series
One deliverable. The whole picture.
- What
- Welcome email oneThe brief and its parent flow.
- When
- Design due ThursdayOne milestone on the client calendar.
- Who
- Noor · DesignerThe person picking up the next step.
- How
- Welcome flow buildThe canonical SOP, linked to the work.
The design milestone belongs to a person. Their assignments and availability give Capacity something concrete to measure.
See what is on the team’s plates05People
Give your team room to do their best.
A team is made of people with gifts, ambitions, and lives outside the calendar.
Know who does what, how people work together, and when they are available. Give new teammates a clear beginning. Make expectations visible through role scorecards, and make development a regular conversation through Rocketfuel.
Noor · A path into the agency
From joining to belonging.
- A clear beginning
- Design foundationsOnboarding tasks and the learning tracks relevant to Noor’s role.
- A continuing conversation
- RocketfuelWeekly 1:1s, 90-Day Reviews, performance reviews, and role scorecards.
Role and department assignments can enroll new teammates in published learning tracks. Their progress comes back to their profile and onboarding.
Give learning a next step06Learning
Your way of working, ready for the next person.
What the team knows should become something the next person can build on.
The library holds the agency’s thinking. Tracks give it an order. The How section brings the relevant resource back to a real deliverable. Learning is part of delivery, and delivery gives the team a reason to keep improving what it teaches.
One resource · Three places it helps
Welcome flow build
- In the library
- The canonical SOPContext, steps, and a definition of done.
- In a track
- Design foundationsA step on Noor’s path into the agency.
- On the deliverable
- Cedar Goods · Welcome emailThe same source, referenced in How.
A deliverable points to the canonical resource. Improve the source in Learning and the team has one place to return to.
See knowledge alongside What, When, and Who07Company & Direction
Lead with Alignment
Alignment first
The Company area holds the foundations your team shares and the planning leadership needs to do. Long-term direction becomes annual goals and quarterly rocks—specific priorities with owners. Issues get a place in the conversation. History makes room to learn from the quarter you just lived.
Pod Willow’s agency · An illustrative priority
Make the first month feel considered.
- Quarterly rock
- Improve the welcome-flow onboarding guideA named owner and a definition of done.
- In practice
- Teach the thinking. Support the handoff.The team improves its learning resource and uses it in delivery.
Mission, vision, and values have canonical company records. The handbook references them, so the team returns to a shared source.
Put the agency’s thinking within reach08Economics & Capacity
Know what growth will ask of your agency.
Growth should make sense for the people delivering it and the business carrying it.
Capacity looks at weekly deliverables and the clients people carry, with limits, time off, and holidays in view. Pod Economics examines retainers, delivery costs, and contribution profit. Bring the two into the same decision while keeping their different assumptions visible.
Pod Willow · Monthly illustration
Know what the number means.
- Retainers
- $40,000Monthly revenue in this fictional scenario.
- Delivery costs
- $20,000$18,000 labor + $2,000 direct expenses.
- Contribution
- $20,000 · 50%Before agency overhead.
Assignments and availability inform Capacity. The sales pipeline and financial assumptions inform forecasts. A person considers them together before saying yes.
Connect the next sale to the delivery decision09Your Agency
A shared home. Your way of working.
The system should support the way your agency works—and leave room for the people who make it yours.
Your roles, teams, stages, fields, and communication preferences shape the workspace. Notifications bring a person back to what needs them. Live Activity makes meaningful work and team moments visible. The Admin center gathers the practical controls that keep the agency running.
The same agency · Different responsibilities
Connected, with boundaries.
- People
- Their work and conversationsA desk, relevant notifications, and the information their access allows.
- Admins
- The shape of the workspaceUsers, roles, teams, settings, integrations, and support.
- The owner
- Financial accessEconomics access is granted independently of general team roles.
The connections serve the work: a follow-up can reach the agency’s chosen channel, while a link brings the person back to the relevant record.
Return to the work that needs youThe original House design brief
Everything email marketing agencies need all in one place. Everything they need. Nothing they don't. Simple.
The point of it all
More time in your gift.
A copywriter’s ear for language. A designer’s eye. An account manager’s feel for a relationship. Every person brings something of their own.
The GiftIs You
From Jordan’s personal notebook
To make the most of yourself & to be yourself is to be the gift.
House brings the work together, with Homi to help carry the work around the work. Less of the day spent chasing context, repeating updates, and managing the system. More time doing what each person does best.
That is what we mean by “Let your team cook.” Give people the context and support they need, then make room for them to use and develop their unique gift.
Stop fighting the system.
Let your team cook.
No per-seat pricing. Your price follows your client count.